As a kid I was a big fan of LEGO but in those days it typically meant building square objects in either red or white brick and not much more. With my son now 11 years old I’ve watched him grow up in the new era of LEGO and my interest has been rekindled thanks in large part to the company’s brilliant licensing strategy with major entertainment brands.
In the past ten years or so, LEGO has aligned itself with some of the most memorable media icons of all time, such as Star Wars, Indiana Jones and Harry Potter. LEGO now releases kits, often depicting memorable movie scenes, built around these brands and featuring Minifigures – small LEGO people who populate the kits or who are released independently in themed series.
Minifigures - Aged 5+
As might be expected, the enormous popularity of LEGO Minifigures has spawned a cottage industry around collecting and trading and my son Jacob has quietly started his own impressive collection. I find myself so drawn to the whole thing that we’ve decided to start a new blog together celebrating the LEGO Minifigure and our experiences building our collections (yes I want my own collection too).
We’ll be launching minifigu.re soon so keep an eye out for it if you want to learn a thing or two about the exciting new world of LEGO.
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